Maxwell House was the leading coffee brand in the United States for over a century. The business’ slogan is “good to the last drop,” which it claims Theodore Roosevelt said after drinking its coffee.
The project consists of a subbrand with a new style to target the younger generation because its products are not resonating with them.
The packaging has a new logo to represent the tea subbrand. The subbrand is named Enlightea, and the logo is a tea leaf in a circle. An organic and bold design made for the packaging attracts a younger audience.
CLIENT: Student Project
SKILLS: Packaging and logo design
PROGRAMS: Illustrator, InDesign, and Dimension